Job Description
At IAG Cargo we are in the business of moving things. From antibiotics to rhinoceros, gold bullion to avocados and everything in between. Whatever people need, wherever they are. In an era of digital screens and closed borders, we open the skies and fly the world to bring people the things they really need.
As the logistics and cargo brand of the International Airlines Group, you will work across the globally recognised brands of Aer Lingus, British Airways, Iberia, Level and Vueling as we build and shape a new logistics company. We believe in a world that is always moving, with values that underpin our business. By always delivering, always improving, always listening and always working with integrity, we are creating an inclusive business that works for its customers and its colleagues around the globe.
Reporting to the Head of Distribution, the Content Manager is responsible for creating, delivering and maintaining a compelling and accurate online presence to successfully promote IAG Cargo’s products and services online delivering a measurable improvement in the online customer experience and commercial outcomes.
This role will measurably improve the online customer experience of IAGCargo.com by creating new content and maintaining existing content, including maintenance of urgent operational messages, in collaboration with all other parts of the IAG Cargo business to successfully promote IAG Cargo’s products and services.
Benefits and Offers
As part of our workforce you will receive a competitive salary as well as access to a variety of our excellent benefits including Bonus, 26 days holiday, DC pension scheme, flight benefits, discounts with many high street retailers, good development prospects and the opportunity to be included in the annual incentive scheme.
Duties and Responsibilities
Your main responsibilities in this role include the following:
Maintain existing website content through a headless CMS to ensure ongoing accuracy, effectiveness and relevance of all online content on IAGCargo.com.
Tracking through analytics to measure the effectiveness of the current content and propose changes to continually improve the online customer experience.
Design and implement new website content ensuring that IAG Cargo products and services are visible and relevant to the marketplace.
Researching and writing new copy, selecting and editing images appropriately and managing the copy translation process.
Job Requirements
+3 years CMS experience.
Experience working with Contentful.
Google Analytics analytical experience.
Collaborative with good planning skills to ensure content changes are delivered to a high quality in a timely manner.
Good understanding of online customer experience and how to improve it.
Looks externally and applies new website content design methodology appropriately.
Understanding of UX design principles and creation of wireframes.
Comprehensive understanding of SEO.
Flexible, proactive, able to cope with ambiguity to drive successful online outcomes.
Ability to scope content change projects and a track-record of good project delivery.
Excellent written communication skills.
Job Details
Company: British Airways
Employment Type: Full-time
Job Location: Heathrow, United Kingdom
