Job Description
Duties and Responsibilities
Your main responsibilities in this role include the following:
Responsible for deployment of email campaigns from start to finish
Work directly with internal/external partners to coordinate campaign development
Execute marketing strategies through written creative briefs and business requirement documents
Ensure accuracy (spelling, grammar, price points, brand standards, testing and segmentation) is properly implemented within email campaigns
Track and generate performance reports for email campaigns
Works closely with other departments to understand and develop necessary data infrastructures for complex audience targeting
Involved in strategy meetings for overall email campaigns
Serve as email marketing business partner and channel matter expert
Support other department programs as directed
Other duties as assigned
Job Requirements
High school diploma or equivalent education
Experience in email marketing with mid to large company or email agency
Content development or editing experience
Excellent written and oral communication skills
Basic understanding of data marketing best practices
Understanding of email marketing systems and technologies
Able to manager and execute from a list of varying assigned tasks
Experience managing multi-variate testing campaigns, reporting, and analysis to optimize email performance
Experience with real-time send optimization technology platforms
Experience with email HTML coding, data payload based email deployments, and database integrations
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