Hawaiian Airlines Careers | Specialist, Social Media, Honolulu, HI

Hawaiian Airlines

Job Description

Be at the forefront of sharing the Hawaiian Airlines story through social media. As the social media coordinator, you’ll work in a dynamic, creative and collaborative environment to support the company’s growing brand and social media presence across its local, national and international markets. The ideal candidate will have a passion for travel (flight benefits are included!), experience in content creation (written and visual) and have the ability to execute fast-paced, complex projects while working collaboratively with vendors and teams across the organization.

Duties and Responsibilities

Your main responsibilities in this role include the following:

• Manages social media agency, overseeing their content creation and internal review process

• Manages social media content calendar in partnership with agencies and internal content teams

• Develops and manages a social media ambassador and influencer program

• Produces visual assets for social media channels that meet brand standards

• Oversees social care program alongside agency and contact center partners through facilitating agent escalations and maintaining the program’s knowledge base

• Executes campaigns and projects through strong project planning and management, as well as effective coordination with vendors and internal stakeholders

• Manages photographers and videographers to plan and capture content at company activations

• Works closely with digital agencies to strategize and coordinate paid social media placements

• Moderates user-generated content and manages usage rights for social media assets using the company’s digital asset management platform

• Evaluates, coordinates and communicates with influencers

• Activates in emergency response situations, supporting the Corporate Communications department with crisis communications

• Generates reports for key social media metrics and campaigns

• Other duties, as assigned

Job Requirements

• Bachelor’s degree, preferably in Marketing, Communications, or Public Relations

• Minimum of 3 years of social media marketing or related experience

• Experience with content marketing and editorial planning

• Exceptional written and oral communication skills

• Experience with a social media management platform

• Able to execute multi-faceted projects and meet deadlines

• Excellent attention to detail

• Able to work cross-departmentally with a variety of stakeholders to achieve a common goal

• Able to learn the Hawaiian Airlines brand and accurately evaluate creative according to guidelines and social media creative best practices

• Proficient in photo- and/or video-editing mobile applications

• Willing to work on some nights and weekends to capture content at event activations

• Willing to work an on-call schedule during nights and weekends to monitor and support social care agents

• Willing to travel and ability to acquire a passport

Preferred Qualifications

• Experience in managing a brand’s social media account

• Experience managing vendors and marketing agencies

• Photography, videography and/or graphic design skills

• Excellent written and visual storytelling skills, evidenced by strong editorial and copywriting abilities

• Experience with the Adobe Creative Suite, specifically Photoshop, Lightroom or Premiere Pro

• Exhibits strong emotional intelligence and ability to build successful relationships across internal teams and with vendors

• Knowledge of Hawai‘i - geographically, culturally and sociologically

Job Details

Company: Hawaiian Airlines

Employment Type: Full-time

Job Location: Honolulu, HI, USA

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