Job Description
This role would support a new functional area of the United for Business Marketing team that is focused on new business acquisition primarily with small-medium enterprises. It would be responsible for thoroughly understanding our business objectives and assisting with the creation of marketing content and dashboards that help illustrate initiative outcomes.
Your main responsibilities in this role include the following:
Duties and Responsibilities
Content Creation: Write industry-specific pieces blog content for SEO; create templates for one-one assets; create extra training materials/guides for United for Business users based on customer feedback.
Reporting: Create dashboard with help of IT/Sales systems to demonstrate success of cross-channel ABM efforts and show revenue from small-medium business accounts; review reporting on where customers are dropping in enrollment path and provide recommendations for improvement.
Research: Research media outlets across industries to recommend where we can market to different segments thru paid media
Job Requirements
Pursuing a degree in Marketing, Mass Communications, Communications, or Business
Proficiency with Microsoft Office Suite – must be able to create PowerPoint presentations
Ability to manage multiple projects at once
Strong written and verbal communication skills
Presentation skills – comfort with presenting in front of groups, including leadership
Ability to review complex information and make recommendations
Analytical skills
Experience with creative design tools such as Adobe Creative Suite
Basic understanding of marketing principles, particularly business-to-business (B2B)
Preferred Qualifications
Job Details
Company: United Airlines
Employment Type: Internship
Job Location: Chicago, IL, United States
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